Blogging should eventually get you more customers, build your reputation, connect with your customers, and close more sales. The correct strategy can generate these results.
Blogging has become so popular nowadays that almost every company maintains a company blog. But before we get started on blogging, let’s understand the purpose of blogging.
Some of the common reasons for companies to maintain a blog are,
SEO – For most companies, SEO is the primary reason for blogging. They identify a bunch of keywords and stuff articles with these keywords hoping it surges them to the top of search engines, giving them thousands of visitors in free traffic. Although this is a good reason for blogging, sometimes this strategy could cost companies their reputation and even lost sales if the articles are not well-written. SEO should be a byproduct of a well run content/communications strategy.
Communicate with customers and other stakeholders – A blog could be a great way to stay in touch with customers and other stakeholders, inform them about new offerings, and get feedback about the company’s products and services.
Position the company as an authority in it’s niche – For example, a company that sells organizing products could blog about “how to stay organized” thereby positioning itself as an authority or an expert in organizing.
Sell more products and services – All your marketing activities including blogging should eventually reflect on your bottom-line. Blogging should eventually get you more customers, build your reputation, connect with your customers, and close more sales.
How we can help?
1. We identify a blogging strategy that works for you.
2. Every blog post should fulfill a purpose, we help you identify a purpose for each blog post.
3. We write blog posts that are unique and fulfill the purpose of your blog.
Additionally, if you’d like, we could also maintain your social media pages on Facebook, LinkedIn and Twitter.
Feel free to email us at firstname.lastname@example.org, or use the form below to contact us.